florence by mills
- Mary Pat Abruzzo
- May 24, 2023
- 1 min read
Updated: Jul 2, 2024
About the client:
florence by mills is a collection of clean and affordable beauty essentials for changing skin that's made with love by Millie Bobby Brown (aka Mills).
My role:
Lead SEO & content strategy for all blog and infographic content.
Edited and provided final approval on all copy produced by content marketing team
Optimized blog page through design recommendations that boosted conversion rates.
A few blogs written by me:
Note: Unfortunately, this blog page is currently being rebuilt so these are offline at the moment.
Lead copy direction on infographics created by the internal design team:
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