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Etkie

  • Mary Pat Abruzzo
  • Jul 8
  • 1 min read

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About the client:

Etkie sells luxury beaded cuffs handloomed by one of eleven Native American artisans in New Mexico.


My role:

  • Research high-level content themes/ ideas to direct monthly campaign direction across all channels

  • Edited and provided final approval on all copy for social, paid ads, email marketing, and content marketing

  • Website content analysis using competitive and SEO research to inform content development for website pages


Work Samples:


Email Strategy & Copy:

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